TRYB 212 is a New York City-based contemporary clothing line that launched in 2014 under Jeffrey Cayer and Sonali Singh. Drawing inspiration from the beaches of St. Barths and the sidewalks of NYC, TRYB 212 aims to dress the girl who loves an urban metropolis as much as she desires the ocean waves.
With Jeffrey and Sonali's distinguished tastes in aesthetics and their respective careers in the fashion industry, the two friends were destined to create a line together. Sonali studied Fashion Design at FIT and upon graduation, began working with renowned fashion houses that include Ralph Lauren and DKNY, later branching off to create a line of her own. Jeffrey's multifaceted career in fashion includes styling top fashion influencers like Cameron Diaz and Sharon Stone, Sales Director at Rebecca Taylor and co-owning The Globe Showroom, where he has contributed to the success of countless brands, including Nicholas K, Camilla & Marc, Johnathan Simkhai and Misha Nonoo.
When Jeffrey and Sonali met in 2012, their mutual love of jet-setting and devotion to fashion blossomed into a design conversation. The exchange turned into sketches and before they knew it, the two were choosing prints for production.
At its core, TRYB 212 imbues travel and culture into each organically designed garment, utilizing special embroidery methods, handcrafted techniques, unique tribal color palettes and unforgettable prints, made from the best quality fabrics. With every new collection, TRYB 212 continues to establish itself as a go-to brand for the bohemian at heart, transplanted into the big city.